Okanagan Studios | BC’s Next Big Film Studio | A Marketing Case Study

Project:

Tim Bieber a leader in the development of Okanagan Studios was looking for a website that showcased the visual impact of the studio space. He wanted to incorporate as many high-resolution graphics and full-width videos of the space as possible. Furthermore, he wanted a site that could be fully-managed internally with as subtle of a learning curve as possible. It was such a pleasure to help in the development of this exciting project, the final website can be viewed here: http://okanagan.studio/os-layered

Website:

WordPress was an obvious choice for the CMS as it allows for straight-forward development and offers the most user-friendly interface for untrained business owners to navigate on their own after the site is constructed. I wanted the branding that had been developed for the business to be consistently represented throughout the site through accent colors. I also wanted the site to give the visitors a very clear understanding of the scale of the studio and the extensive features it offers. Some selling features of the business include its incredible location and its expansive studios and office spaces, all of which are heavily communicated through high-impact visuals as frequently as possible on the site. Lastly, preliminary research on the project showed that Okanagan Studios was getting quite a bit of media attention and I wanted to harness and showcase as much of that buzz as possible on the site. After the site was launched Tim and I had a few conversations during which I was able to show him how to edit the site and navigate the back-end.

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SEO:

It was important that their site show up at the top of the first page of search results for target keywords. I performed a one-time SEO on the site so all key areas are optimized and won’t need to be edited again for at least a few months while the site matures and traffic volumes increase. I look forward to supporting Okangan Studios in anyway necessary with all their digital marketing needs.

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